B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30%

30% -- ad effectiveness lift for ads with models looking at or away from camera (2026)

Name: Ad Effectiveness Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Science Says

Ads featuring models looking at or away from the camera depending on product type were up to 30% more effective at driving sales.

Upper bound ('up to')
Effectiveness depends on product type

Cite this stat Share How we verify

Attribution: Science Says View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2026

Entity

ads with models looking at or away from camera

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Science Says Primary Tier B

https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=6 ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Science Says

Original Research

Science Says · Original study ↗

Methodology

Summary of advertising research on model gaze direction; upper-bound figure

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

ads with models looking at or away from camera: 30% ad effectiveness lift. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-model-gaze-effectiveness-30

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ad-model-gaze-effectiveness-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad effectiveness lift for ads with models looking at or away from camera<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/ad-model-gaze-effectiveness-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →