B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- ad effectiveness lift for weight loss product advertising (2025)
Benefit-focused advertisements were found to be 23% more effective at driving purchases than feature-focused advertisements.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Consumer Research
Primary
Tier B
https://bestbma.com/2025/06/22/feeling-bloated-by-low-conversions-trim-the-fat-with-smarter-weight-l… ↗
Source Article
Feeling Bloated by Low Conversions? Trim the Fat with Smarter Weight Loss Advertising.
Original Research
Journal of Consumer Research
· Original study ↗
Methodology
Study by Journal of Consumer Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
weight loss product advertising: 23% ad effectiveness lift. Source: Journal of Consumer Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benefit-focused-ads-effectiveness
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<blockquote cite="https://lighthousedata.io/data/benefit-focused-ads-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- ad effectiveness lift for weight loss product advertising<br><small>Source: Journal of Consumer Research (2025) · <a href="https://lighthousedata.io/data/benefit-focused-ads-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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