B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- email open rate increase for segmented emails vs unsegmented ones (2023)
Segmented emails drive 30% more opens than unsegmented ones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Source
HubSpot
Primary
Tier B
https://www.scoreapp.com/grow-email-list-quiz/ ↗
Source Article
Grow Your Email List Fast: Use A Quiz Lead Magnet
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot's stats from December 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented emails vs unsegmented ones: 30% email open rate increase. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-segmented-email-performance-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-segmented-email-performance-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email open rate increase for segmented emails vs unsegmented ones<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/hubspot-segmented-email-performance-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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