B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
450,000,000
450,000,000 -- campaign impressions for HubSpot (2025)
HubSpot's global media campaign generated over 450 million global impressions.
- The published case does not specify the reporting period for these figures.
- Impressions are ad exposures, not unique people or leads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
450,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Carbon
Primary
Tier B
https://explorecarbon.com/work/hubspot/ ↗
Source Article
HubSpot: Global B2B Media Strategy Case Study | Carbon
HubSpot · Global B2B media strategy
HubSpot.A bigger stage.
A sharper plan.
HubSpot wanted to reach beyond its small-business audience and build relevance with larger organizations. Carbon connected audience intelligence, media strategy, planning and buying to put the brand in front of more business…
Original Research
Carbon
· Original study ↗
Methodology
Agency case study (Carbon) reporting global impressions for HubSpot B2B media campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot: 450,000,000 campaign impressions. Source: Carbon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-global-campaign-impressions-450m
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<blockquote cite="https://lighthousedata.io/data/hubspot-global-campaign-impressions-450m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>450,000,000</strong> -- campaign impressions for HubSpot<br><small>Source: Carbon (2025) · <a href="https://lighthousedata.io/data/hubspot-global-campaign-impressions-450m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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