B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- closed deals increase for HubSpot customers using AI-assisted workflows (2025)
HubSpot customers using AI-assisted workflows report 36% more closed deals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
HubSpot
Primary
Tier C
https://lickfold.digital/post/why-prospecting-efficiency-matters-for-b2b-lead-generation ↗
Source Article
Why prospecting efficiency matters for B2B lead generation
Why prospecting efficiency matters for B2B lead generation
Why prospecting efficiency matters for B2B lead generation
TL;DR:
- Responding to a new lead within one minute increases conversion rates by 391%, but only 12% of companies respond this quickly.
- AI-driven automation enhances prospecting ef…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed in-article to HubSpot customer data on AI-assisted workflows. Article undated; vintage estimated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot customers using AI-assisted workflows: 36% closed deals increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-ai-workflows-closed-deals-increase
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<blockquote cite="https://lighthousedata.io/data/hubspot-ai-workflows-closed-deals-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- closed deals increase for HubSpot customers using AI-assisted workflows<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-ai-workflows-closed-deals-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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