B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- closed deals increase for companies with optimized sales process (2025)
Companies that effectively optimize their sales process achieve 25% more closed deals based on research from Gong.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gong
Primary
Tier C
https://revcentricpartners.com/blog/sales-process-optimization-b2b ↗
Source Article
Sales Process Optimization: A Guide to More Wins
Do your sales results feel unpredictable? Some quarters you hit it out of the park, while others fall flat. The problem isn't your team or your product—it's your process. Without a defined sales motion, you get inconsistent messaging, long sales cycles, and forecasting that feels like a guessing gam…
Original Research
Gong
· Original study ↗
Methodology
Blog citing Gong research; original methodology not stated
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelcontent
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Plain Text
companies with optimized sales process: 25% closed deals increase. Source: Gong (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gong-sales-process-closed-deals
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<blockquote cite="https://lighthousedata.io/data/gong-sales-process-closed-deals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- closed deals increase for companies with optimized sales process<br><small>Source: Gong (2025) · <a href="https://lighthousedata.io/data/gong-sales-process-closed-deals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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