B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- closed deals increase for B2B organizations using social media throughout demand creation waterfall (2010)

Name: Closed Deals Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2010 · n=600 · True Influence

B2B organizations that use social media throughout the demand creation waterfall report up to a 40% increase in closed deals.

Reported as an upper bound ('up to 40%')

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Attribution: True Influence View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2010

Entity

B2B organizations using social media throughout demand creation waterfall

Sample Size

600

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

True Influence Primary Tier B

http://trueinfluence.com/2010/11/11/b2b-social-media-by-the-numbers/ ↗

Confidence: 53/100 Vintage: 2010 Channel: Common Crawl

Source Article

True Influence™ Roundtable

Original Research

True Influence · Original study ↗

Methodology

Benchmark studies, surveys, interviews and inquiries over 9 months across 600+ B2B organizations globally; upper bound of range

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

B2B organizations using social media throughout demand creation waterfall: 40% closed deals increase. Source: True Influence (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-social-closed-deals-lift-2010

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<blockquote cite="https://lighthousedata.io/data/b2b-social-closed-deals-lift-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- closed deals increase for B2B organizations using social media throughout demand creation waterfall<br><small>Source: True Influence (2010) · <a href="https://lighthousedata.io/data/b2b-social-closed-deals-lift-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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