B
Evidence Grade B
Graded
under review
Safe to Cite
Current
97%
97% -- message open rate for HolidayPirates WhatsApp campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
WhatsApp Business
Primary
Tier B
http://blog.hootsuite.com/releases-hootups-chinese-news/ ↗
Source Article
Catch up on Releases and HootUps ~ Your Chinese News Roundup
Original Research
WhatsApp Business
· Original study ↗
Methodology
WhatsApp Business case study cited in Hootsuite guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HolidayPirates WhatsApp campaigns: 97% message open rate. Source: WhatsApp Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holidaypirates-whatsapp-open-rate-97
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<blockquote cite="https://lighthousedata.io/data/holidaypirates-whatsapp-open-rate-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- message open rate for HolidayPirates WhatsApp campaigns<br><small>Source: WhatsApp Business (2026) · <a href="https://lighthousedata.io/data/holidaypirates-whatsapp-open-rate-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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