B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- conversion rate for Hive direct mail campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Royal Mail MarketReach
Primary
Tier B
https://bizibl.com/marketing/article/using-mail-drive-customer-acquisition-case-studies-and-insights ↗
Source Article
Using Mail to Drive Customer Acquisition: Case Studies and Insights
Original Research
Royal Mail MarketReach
· Original study ↗
Methodology
Single company case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hive direct mail campaign: 14% conversion rate. Source: Royal Mail MarketReach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hive-conversion-ratio
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<blockquote cite="https://lighthousedata.io/data/hive-conversion-ratio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- conversion rate for Hive direct mail campaign<br><small>Source: Royal Mail MarketReach (2026) · <a href="https://lighthousedata.io/data/hive-conversion-ratio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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