B
Evidence Grade B
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Aging
8.4%
8.4% -- ad spend growth rate for U.S. multicultural advertising and marketing spending (2024)
U.S. multicultural advertising and marketing spending is forecasted to grow 8.4% in 2024.
- Forecasted figure based on PQ Media research
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
PQ Media
Primary
Tier B
https://www.insideaudiomarketing.com/post/hispanic-market-expected-to-spearhead-8-3-rise-in-2024-mul… ↗
Source Article
Hispanic Market Expected To Spearhead 8.3% Rise In 2024 Multicultural Ad Spend.
Following a year of decelerating growth of 5.7% in 2023, U.S. multicultural advertising and marketing spending – including Hispanic, African, and Asian American markets – is forecasted to grow 8.4% to a record $45.8 billion next year, based on just-released research from PQ Media.
Driving much of th…
Also cited by
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2026-08-22
netinfluencer.com
https://www.netinfluencer.com/
2026-08-22
Original Research
PQ Media
· Original study ↗
Methodology
Based on research from PQ Media.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. multicultural advertising and marketing spending: 8.4% ad spend growth rate. Source: PQ Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hispanic-market-ad-spend-growth-2024
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<blockquote cite="https://lighthousedata.io/data/hispanic-market-ad-spend-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.4%</strong> -- ad spend growth rate for U.S. multicultural advertising and marketing spending<br><small>Source: PQ Media (2024) · <a href="https://lighthousedata.io/data/hispanic-market-ad-spend-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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