B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.8%
4.8% -- ad recall lift for Hiland Dairy (2025)
Hiland Dairy achieved a 4.8% lift in ad recall among surveyed audiences during its Summer Sips and Snacks campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Envoy Fresh
Primary
Tier A
https://envoyfresh.com/hiland-dairy-summer-sips-and-snacks/ ↗
Source Article
Hiland Dairy Summer Sips and Snacks - Envoy Fresh
Hiland Dairy celebrated the summer season with its Summer Sips and Snacks Sweepstakes, inspiring customers to showcase their creativity with Hiland products. Running for six weeks during the summer, this dynamic campaign’s strategic goals were to increase brand awareness, foster social media engagem…
Original Research
Envoy Fresh
· Original study ↗
Methodology
Brand lift survey among surveyed audiences
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hiland Dairy: 4.8% ad recall lift. Source: Envoy Fresh (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hiland-ad-recall-lift-2025
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<blockquote cite="https://lighthousedata.io/data/hiland-ad-recall-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- ad recall lift for Hiland Dairy<br><small>Source: Envoy Fresh (2025) · <a href="https://lighthousedata.io/data/hiland-ad-recall-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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