B
Evidence Grade B
Safe to Cite
Dated
9.28%
9.28% -- conversion rate for Highest-performing pop-ups (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.28%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (3)
Content Marketing Institute
Primary
Tier A
https://contentmarketinginstitute.com/content-marketing-strategy/offer-a-content-upgrade-and-see-con… ↗
Source Article
Offer a Content Upgrade and See Conversion Rates Rise
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Average conversion rate for highest-performing pop-ups
Segmentation
Industrymarketing
Cite this stat
Plain Text
Highest-performing pop-ups: 9.28% conversion rate. Source: Content Marketing Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/highest_performing_popups_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/highest_performing_popups_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.28%</strong> -- conversion rate for Highest-performing pop-ups<br><small>Source: Content Marketing Institute (2020) · <a href="https://lighthousedata.io/data/highest_performing_popups_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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