B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- likelihood of exceeding revenue goals for companies using high-quality data for decision-making (2025)
Companies that use high-quality data for decision-making are 58% more likely to exceed their revenue goals compared to those that do not.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://smlbizblueprint.com/optimize-marketing-inputs-for-roi/ ↗
Source Article
Transform Your Marketing Outcomes by Optimizing Key Inputs - Small Biz Blueprint
Evaluating your marketing inputs is crucial for achieving consistent growth and maximising return on investment (ROI).
Marketing inputs—such as customer data, content, budget allocation, and tools—serve as the building blocks of your marketing strategy. When optimised, these inputs can significantly…
Original Research
Forrester
· Original study ↗
Methodology
Secondary citation of Forrester report; original methodology not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using high-quality data for decision-making: 58% likelihood of exceeding revenue goals. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-quality-data-revenue-goals-58pct
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<blockquote cite="https://lighthousedata.io/data/high-quality-data-revenue-goals-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- likelihood of exceeding revenue goals for companies using high-quality data for decision-making<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/high-quality-data-revenue-goals-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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