B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- repurchase intent rate for customers with high-effort interactions (2026-01)
Only 4% of customers who experienced high-effort interactions plan to purchase again.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sparrowdesk.com
Primary
Tier C
https://www.sparrowdesk.com/blogs/csat-vs-nps-vs-ces ↗
Source Article
CSAT vs NPS vs CES: Which metric drives growth in 2026?
By Sneha Arunachalam
Updated on Jan 21, 2026
CSAT vs NPS vs CES: Which customer metric drives growth in 2026?
CSAT vs NPS vs CES: Which customer metric drives growth in 2026?
CSAT vs NPS vs CES — if you’ve ever wondered which customer metric actually drives growth, you’re not alone.
Most teams track…
Original Research
sparrowdesk.com
· Original study ↗
Methodology
Comparison group for the 94% repurchase-intent figure among low-effort customers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers with high-effort interactions: 4% repurchase intent rate. Source: sparrowdesk.com (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-effort-customers-repurchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-effort-customers-repurchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- repurchase intent rate for customers with high-effort interactions<br><small>Source: sparrowdesk.com (2026-01) · <a href="https://lighthousedata.io/data/high-effort-customers-repurchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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