B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- response rate uplift for HelloFresh Royal Mail Homemover data test (2023)
Initial testing of Royal Mail Homemover data for HelloFresh generated a 28% uplift in response rates compared to already high-performing datasets.
- Measured on initial testing of Royal Mail Homemover data added to traditional September mailing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Awards
Primary
Tier B
https://www.marketreach.co.uk/case-studies/homemover-data-grew-response-rates-hellofresh ↗
Source Article
Homemover data grew response rates for HelloFresh
Original Research
DMA Awards
· Original study ↗
Methodology
Initial testing via tracked voucher codes vs existing high-performing datasets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HelloFresh Royal Mail Homemover data test: 28% response rate uplift. Source: DMA Awards (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hellofresh-homemover-test-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hellofresh-homemover-test-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- response rate uplift for HelloFresh Royal Mail Homemover data test<br><small>Source: DMA Awards (2023) · <a href="https://lighthousedata.io/data/hellofresh-homemover-test-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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