B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44%
44% -- response rate uplift for Sky Essentials direct mail campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketreach
Primary
Tier B
https://www.marketreach.co.uk/case-studies/sky-printed-letter-envelope-so-it-wasnt-missed ↗
Source Article
Sky printed the letter on the envelope so it wasn't missed
Original Research
Marketreach
· Original study ↗
Methodology
Case study comparing mailing response to previous average response rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky Essentials direct mail campaign: 44% response rate uplift. Source: Marketreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky-mailing-response-uplift
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<blockquote cite="https://lighthousedata.io/data/sky-mailing-response-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- response rate uplift for Sky Essentials direct mail campaign<br><small>Source: Marketreach (2026) · <a href="https://lighthousedata.io/data/sky-mailing-response-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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