B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

64.5%

64.5% -- response rate uplift for HelloFresh Homemover mail campaign (2023)

Name: Response Rate Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2023 · DMA Awards

The new Homemover dataset delivered a 64.5% uplift in response rates compared to all other datasets for HelloFresh's direct mail campaigns.

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Attribution: DMA Awards View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

64.5%

Unit

Percentage

Data Vintage

2023

Entity

HelloFresh Homemover mail campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DMA Awards Primary Tier B

https://www.marketreach.co.uk/case-studies/homemover-data-grew-response-rates-hellofresh ↗

Confidence: 53/100 Vintage: 2023 Channel: Common Crawl

Source Article

Homemover data grew response rates for HelloFresh

Original Research

DMA Awards · Original study ↗

Methodology

Tracked voucher code redemptions from direct mail campaign; DMA Awards 2023 case study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

HelloFresh Homemover mail campaign: 64.5% response rate uplift. Source: DMA Awards (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hellofresh-homemover-response-uplift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hellofresh-homemover-response-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.5%</strong> -- response rate uplift for HelloFresh Homemover mail campaign<br><small>Source: DMA Awards (2023) · <a href="https://lighthousedata.io/data/hellofresh-homemover-response-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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