B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

26%

26% -- conversion rate for H-E-B from Awareness to Purchase Consideration (2019)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-04

2019 · YouGov

H-E-B had a 26 percent conversion rate from Awareness to Purchase Consideration in 2019.

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Attribution: YouGov View source

Lighthouse Research Team

Last verified: 2026-08-04 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2019

Entity

H-E-B from Awareness to Purchase Consideration

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

YouGov Primary Tier A

https://yougov.com/en-us/articles/27895-grocery-store-you-never-heard-americas-most-recomm ↗

Confidence: 63/100 Vintage: 2019 Channel: Cc Extraction

Source Article

The grocery store you never heard of is America’s most Recommended brand

Unless you’ve been to the Lone Star State, the supermarket chain H-E-B may not ring any bells. But a YouGov analysis spanning the last calendar year shows that H-E-B is the top recommended brand among current customers. YouGov’s 2020 Recommend Rankings reveals that 91.2 percent of H-E-B’s current cu…

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Original Research

YouGov · Original study ↗

Segmentation

IndustryRetail RegionUS

Cite this stat

Plain Text

H-E-B from Awareness to Purchase Consideration: 26% conversion rate. Source: YouGov (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heb-conversion-rate-awareness-to-consideration

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<blockquote cite="https://lighthousedata.io/data/heb-conversion-rate-awareness-to-consideration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- conversion rate for H-E-B from Awareness to Purchase Consideration<br><small>Source: YouGov (2019) · <a href="https://lighthousedata.io/data/heb-conversion-rate-awareness-to-consideration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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