B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.12x
2.12x -- roas for Health & Wellness advertisers (2025)
Health & Wellness advertisers achieved an average ROAS of 2.12 in 2025.
- Down 15.64% year-over-year (steepest decline)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.12x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://foundrycro.com/blog/dtc-supplements-marketing-benchmarks-2026/ ↗
Source Article
DTC Supplements Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC supplement brands pay a 20 to 60% premium on cost per lead versus unregulated DTC categories, driven by FTC, FDA, Google, and Meta advertising restrictions (Varos 2025, Triple Whale 2025)
- Meta median cost per purchase for vitamins and supplements is $45.62, versus $30 to $…
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health & Wellness advertisers: 2.12x roas. Source: Triple Whale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-wellness-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/health-wellness-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.12x</strong> -- roas for Health & Wellness advertisers<br><small>Source: Triple Whale (2025) · <a href="https://lighthousedata.io/data/health-wellness-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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