B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- marketing performance improvement for companies using Advertising Analytics 2.0 predictive tools (2025)
Companies utilizing Advertising Analytics 2.0 predictive data-driven insights can achieve marketing performance improvements starting at 10% (up to 30% or more) while maintaining existing budgets.
- Reported as a range of 10% to 30% (sometimes more)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://danielyomtobianbio.com/2025/04/14/daniel-yomtobian-the-power-of-data-analytics-in-modern-adv… ↗
Source Article
Daniel Yomtobian – The Power of Data Analytics in Modern Advertising
In the competitive world of advertising, identifying the right target audience is often the first major victory in capturing consumer attention. Yet, this task remains one of the most challenging, making Big Data an invaluable resource for modern marketers, says Daniel Yomtobian, a prominent entrepr…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Range of 10%-30% reported; midpoint (20%) extracted. Original research from Harvard Business Review article on 'Advertising Analytics 2.0'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using Advertising Analytics 2.0 predictive tools: 10% marketing performance improvement. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hbr-marketing-performance-improvement-data-analytics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hbr-marketing-performance-improvement-data-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing performance improvement for companies using Advertising Analytics 2.0 predictive tools<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/hbr-marketing-performance-improvement-data-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.