B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- marketing performance improvement for Companies using AI for marketing (2025)
Companies using AI for marketing see an average 40% improvement in marketing performance metrics.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
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Original Research
McKinsey
· Original study ↗
Methodology
Cited as McKinsey finding; original report not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Companies using AI for marketing: 40% marketing performance improvement. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-40pct-improvement-mckinsey
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-40pct-improvement-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketing performance improvement for Companies using AI for marketing<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/ai-marketing-40pct-improvement-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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