B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- marketing performance improvement for companies using predictive advertising analytics (2021)
Companies using data-driven predictive advertising analytics can achieve improvements of 10% to 30% in marketing performance while maintaining existing budgets.
- Reported as a range of 10% to 30% (sometimes more)
- Contingent on maintaining existing budgets
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
http://danielyomtobianbio.com/2021/10/21/advertise-com-ceo-daniel-yomtobian-talks-about-big-data-in-… ↗
Source Article
Advertise.com CEO, Daniel Yomtobian, Talks About Big Data in Advertising
Attracting more customers is easy once the target audience is recognized. But, that is hard to do, and this is why Big Data became such an important tool for advertisers, online marketing expert Daniel Yomtobian says.
“Using their huge troves of information, brands can send the right message to the …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Range of 10%-30% reported; midpoint 20% used. Cited from a Harvard Business Review article on 'Advertising Analytics 2.0' referenced in the blog post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using predictive advertising analytics: 10% marketing performance improvement. Source: Harvard Business Review (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-analytics-2-0-marketing-performance-improvement
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<blockquote cite="https://lighthousedata.io/data/advertising-analytics-2-0-marketing-performance-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing performance improvement for companies using predictive advertising analytics<br><small>Source: Harvard Business Review (2021) · <a href="https://lighthousedata.io/data/advertising-analytics-2-0-marketing-performance-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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