B
Evidence Grade B
Graded
under review
Safe to Cite
Unknown
25%
25% -- profit increase from retention increase for Companies (customer retention programs) (1990)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
1990
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://sagicc.co/en/blog/customer-experience-the-engine-of-competitive-advantage-in-the-retail-indu… ↗
Source Article
Customer Experience: The Engine of Competitive Advantage in the Retail Industry
In the competitive world of large corporations, where options seem endless and competition is fierce, Customer Experience (CX) emerges as the key differentiating factor. Beyond mere business transactions, CX has become the pulsating heart driving companies’ success. In this article, we will explore …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Source reports a range (25%-95%); midpoint 60% extracted per normalization rules. Secondary citation in undated vendor blog. Figure matches classic Harvard Business Review research by Frederick Reichheld (Bain & Company).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (customer retention programs): 25% profit increase from retention increase. Source: Harvard Business Review (1990). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hbr-5pct-retention-increase-raises-profits-25-95
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<blockquote cite="https://lighthousedata.io/data/hbr-5pct-retention-increase-raises-profits-25-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention increase for Companies (customer retention programs)<br><small>Source: Harvard Business Review (1990) · <a href="https://lighthousedata.io/data/hbr-5pct-retention-increase-raises-profits-25-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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