B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit increase from retention increase for Businesses (Bain & Company research) (2026)
Increasing customer retention by 5% can increase profits by 25% to 95%.
- Secondhand citation of Bain & Company research
- Reported as a range of 25% to 95%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.nurix.ai/blogs/automated-rewards-loyalty-program ↗
Source Article
Why Should You Build an Automated Rewards and Loyalty Program in 2026?
Customer retention has become a bigger priority for businesses as acquisition costs continue to rise across digital channels. Research from Bain & Company found that increasing customer retention by just 5% can increase profits by 25% to 95%, which is one reason more brands are investing in long-ter…
Original Research
Bain & Company
· Original study ↗
Methodology
Range of 25%-95% reported; midpoint 60% used. Cited secondhand by Nurix blog from Bain & Company research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses (Bain & Company research): 25% profit increase from retention increase. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-5pct-retention-25-95pct-profit-increase
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<blockquote cite="https://lighthousedata.io/data/bain-5pct-retention-25-95pct-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention increase for Businesses (Bain & Company research)<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-5pct-retention-25-95pct-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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