B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.3%
16.3% -- purchase intent lift for products shown with hand touching (vs lying next to) (2022)
When a GIF showed a hand touching a sweater compared to lying next to it, people were 16.3% more likely to buy it.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing Research (Yixiang Xu, UC Berkeley)
Primary
Tier A
https://app.sciencesays.com/p/2nd-anniversary-special ↗
Source Article
Ariyh turns 2
Original Research
Journal of Marketing Research (Yixiang Xu, UC Berkeley)
· Original study ↗
Methodology
Peer-reviewed experiment, Journal of Marketing Research (February 2022)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
products shown with hand touching (vs lying next to): 16.3% purchase intent lift. Source: Journal of Marketing Research (Yixiang Xu, UC Berkeley) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hand-touch-product-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/hand-touch-product-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.3%</strong> -- purchase intent lift for products shown with hand touching (vs lying next to)<br><small>Source: Journal of Marketing Research (Yixiang Xu, UC Berkeley) (2022) · <a href="https://lighthousedata.io/data/hand-touch-product-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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