B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- logo retention rate for B2B businesses using automation (GUIDEcx study) (2023)
Businesses with automation achieved a 98% logo retention rate according to a GUIDEcx study of 300,000 projects.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GUIDEcx
Primary
Tier B
https://guidecxstg.wpenginepowered.com/blog/hubspot-inbound-amazon-lessons-b2b-customer-experience/ ↗
Source Article
INBOUND Recap: Lessons from Amazon on Delivering Customer Experience in a B2B World
In today’s hyper-competitive business landscape, delivering an exceptional customer experience could be the difference between success and failure.
At HubSpot’s INBOUND 2023, Todd White, Co-Founder and Vice President of Sales at GUIDEcx, delivered valuable insights on using the wisdom of successful …
Original Research
GUIDEcx
· Original study ↗
Methodology
GUIDEcx study across 300,000 projects; 98% retention with automation vs 87% without
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses using automation (GUIDEcx study): 98% logo retention rate. Source: GUIDEcx (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guidecx-automation-logo-retention
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<blockquote cite="https://lighthousedata.io/data/guidecx-automation-logo-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- logo retention rate for B2B businesses using automation (GUIDEcx study)<br><small>Source: GUIDEcx (2023) · <a href="https://lighthousedata.io/data/guidecx-automation-logo-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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