B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- logo retention rate for Series A SaaS companies (2025)
Most SaaS investors look for logo retention rates exceeding 85-90% for Series A companies.
- Represents an investor expectation/target benchmark rather than an empirical survey finding
- Source states 'north of 85-90%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Standard Ledger
Primary
Tier B
https://www.standardledger.co/article/why-retention-matters-more-than-acquisition-at-series-a/ ↗
Source Article
Why Retention Matters More Than Acquisition at Series A - Standard Ledger
There’s a pattern we see all the time with Series A founders. They walk into investor meetings armed with impressive top-line growth numbers – new logos, rising MRR, a pipeline full of prospects. And look, that stuff matters. But here’s what catches a lot of founders off guard: by Series A, investor…
Original Research
Standard Ledger
· Original study ↗
Methodology
Author-stated investor expectation: 'Most SaaS investors want to see logo retention rates north of 85-90%'. Range reported; midpoint used. No survey methodology provided — advisory benchmark from a startup-focused accounting firm.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Series A SaaS companies: 85% logo retention rate. Source: Standard Ledger (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-logo-retention-benchmark-series-a
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<blockquote cite="https://lighthousedata.io/data/saas-logo-retention-benchmark-series-a" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- logo retention rate for Series A SaaS companies<br><small>Source: Standard Ledger (2025) · <a href="https://lighthousedata.io/data/saas-logo-retention-benchmark-series-a" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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