B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- logo retention rate for early stage startups (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Akita
Primary
Tier C
https://akitaapp.com/blog/customer-retention-metrics-and-how-to-interpret-them/ ↗
Source Article
Customer Retention Metrics and How to Interpret Them | Akita
Important Customer Retention Metrics and How to Interpret Them
A laser focus on retention is at the heart of any sustainably successful SaaS business. The ability to keep existing customers coming back year after year while at the same time continuing to add new customers has a profound and compound…
Original Research
Akita
· Original study ↗
Methodology
According to ChartMogul research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
early stage startups: 55% logo retention rate. Source: Akita (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/logo_retention_rate_startups
HTML Embed
<blockquote cite="https://lighthousedata.io/data/logo_retention_rate_startups" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- logo retention rate for early stage startups<br><small>Source: Akita (2026) · <a href="https://lighthousedata.io/data/logo_retention_rate_startups" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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