B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.1%
5.1% -- ad spend growth rate for Administración General del Estado (2020)
The budget for institutional advertising and communication campaigns by Spain's General State Administration in 2020 represents a 5.1% increase compared to 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2020
Entity
Geography
ES
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Gobierno de España
Primary
Tier A
https://forbes.es/empresas/68057/la-aeepp-solicita-al-gobierno-transparencia-en-sus-campanas-de-publ… ↗
Source Article
La AEEPP solicita al Gobierno transparencia en sus campañas de publicidad institucional - Forbes España
La Asociación Española de Editoriales de Publicaciones Periódicas (AEEPP) reclama al Gobierno la máxima transparencia y colaboración con el sector en las campañas de publicidad institucional.
El organismo ha creado el Observatorio de la Publicidad y Comunicación Institucional para colaborar con el E…
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2026-08-18
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2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Gobierno de España
· Original study ↗
Segmentation
IndustryGovernment
RegionES
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Administración General del Estado: 5.1% ad spend growth rate. Source: Gobierno de España (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/government-ad-spend-increase-percentage-2020
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<blockquote cite="https://lighthousedata.io/data/government-ad-spend-increase-percentage-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- ad spend growth rate for Administración General del Estado<br><small>Source: Gobierno de España (2020) · <a href="https://lighthousedata.io/data/government-ad-spend-increase-percentage-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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