B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.8%
3.8% -- email conversion rate for Government public services directory emails (2025)
The average email conversion rate for Government Services Directory emails is 3.8%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AlpacaRelay
Primary
Tier B
https://alpacarelay.com/benchmarks/government-conversion-rate ↗
Source Article
Average Conversion Rate for Government Public | AlpacaRelay
- Benchmarks
- Government Public Conversion Rate
Average Conversion Rate for Government Public Emails
How does your government public email conversion rate compare to industry averages? Every percentage point translates to real revenue — for a 5,000-subscriber list, a 5% improvement in conversion ra…
Original Research
AlpacaRelay
· Original study ↗
Methodology
AlpacaRelay analysis of 10,000+ scored email templates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Government public services directory emails: 3.8% email conversion rate. Source: AlpacaRelay (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gov-services-directory-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gov-services-directory-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- email conversion rate for Government public services directory emails<br><small>Source: AlpacaRelay (2025) · <a href="https://lighthousedata.io/data/gov-services-directory-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.