B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.49%
6.49% -- email conversion rate for promotional email campaigns (2020)
The conversion rate for promotional email campaigns was 6.49% in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.49%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (3)
Omnisend
Primary
Tier A
https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/?_ga=2.215691346.4953773… ↗
Source Article
2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021
2020 was one for the books. While there’s no need to rehash what happened—we all know—it’s important to recognize how COVID has changed the way both ecommerce businesses market to their customers and how consumers respond to those efforts.
Throughout the year, we have aimed to help ecommerce busines…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
brevo.com
https://www.brevo.com/
2026-08-19
Original Research
Omnisend
· Original study ↗
Methodology
Analyzed over 10 billion email messages sent from the Omnisend platform.
Segmentation
IndustryeCommerce
RoleAll marketers
Channelemail
Cite this stat
Plain Text
promotional email campaigns: 6.49% email conversion rate. Source: Omnisend (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-conversion-rates-2020
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<blockquote cite="https://lighthousedata.io/data/email-marketing-conversion-rates-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.49%</strong> -- email conversion rate for promotional email campaigns<br><small>Source: Omnisend (2020) · <a href="https://lighthousedata.io/data/email-marketing-conversion-rates-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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