B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7.04%
7.04% -- conversion rate for Google Ads (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.04%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
WordStream
Primary
Tier B
https://www.wordstream.com/ ↗
Source Article
How White Label PPC Services Help Agencies Solve Everyday PPC Execution Challenges
Most marketing agencies understand the fundamental principles of a strong paid search strategy. They know how to identify target audiences, write compelling ad copy, and select appropriate keywords. However, the real issue often stems from execution consistency. Building a brilliant strategy is only…
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https://www.amraandelma.com/
2026-08-15
Original Research
WordStream
· Original study ↗
Methodology
According to WordStream
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 7.04% | |
| 2025 | 3.75% | -46.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 7.04% conversion rate. Source: WordStream (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_ads_average_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_ads_average_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.04%</strong> -- conversion rate for Google Ads<br><small>Source: WordStream (2022) · <a href="https://lighthousedata.io/data/google_ads_average_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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