B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.66
$0.66 -- average cpc for Google Shopping ads (2026-02)
The average cost-per-click for Google Shopping ads is $0.66.
- Industry average cited without specific source details or methodology.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.66
Unit
Currency Usd
Data Vintage
2026-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
groas.ai
Primary
Tier C
https://groas.ai/post/google-shopping-negative-keywords-the-complete-guide-to-stopping-wasted-spend ↗
Source Article
Google Shopping Negative Keywords: The Complete Guide to Stopping Wasted Spend
Last updated: February 12, 2026
If you are running Google Shopping campaigns and not actively managing your negative keywords, you are almost certainly burning money. Not a little bit of money. We are talking about 15 to 30 percent of your entire Shopping budget going to clicks that will never, ever…
Also cited by
2026-09-16
Original Research
groas.ai
· Original study ↗
Methodology
Cited as an industry average without naming the original research publisher or data period; presented as current as of Feb 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping ads: $0.66 average cpc. Source: groas.ai (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-shopping-ads-average-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-shopping-ads-average-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.66</strong> -- average cpc for Google Shopping ads<br><small>Source: groas.ai (2026-02) · <a href="https://lighthousedata.io/data/google-shopping-ads-average-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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