B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.7%
24.7% -- click through rate for Google second search result (2025)
The second search result in Google receives an average click-through rate of 24.7%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Backlinko
Primary
Tier C
https://newfoundagency.com/why-local-businesses-need-seo-to-stay-competitive/ ↗
Source Article
Why local businesses need seo to stay competitive and grow
Picture having a store in Boca Raton or Coral Springs that provides high-value service, but nobody comes in. Why? Because your competition is dominating online, and your site doesn’t even register. In 2025, your sales tank in Google, period, if your site isn’t ranked in Google. That’s when SEO (Sear…
Also cited by
2026-10-01
Original Research
Backlinko
· Original study ↗
Methodology
Cited from Backlinko study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google second search result: 24.7% click through rate. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-second-result-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/google-second-result-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.7%</strong> -- click through rate for Google second search result<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/google-second-result-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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