B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.5%
1.5% -- click through rate for Google search results second page (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (4)
Optify
Primary
Tier C
https://smallseotools.com/blog/how-to-rank-1-on-google-for-any-keyword/ ↗
Source Article
How to Rank #1 on Google for Any Keyword ?
Also cited by
2026-09-18
2026-09-20
2026-09-25
Original Research
Optify
· Original study ↗
Methodology
Blog citing unnamed study on SERP CTR by position
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results second page: 1.5% click through rate. Source: Optify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-second-page-ctr-1-5
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<blockquote cite="https://lighthousedata.io/data/google-second-page-ctr-1-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- click through rate for Google search results second page<br><small>Source: Optify (2026) · <a href="https://lighthousedata.io/data/google-second-page-ctr-1-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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