C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
8.5%
8.5% -- conversion rate for Google Search (2026)
The benchmark conversion rate (CVR) for Google Search ads is 8.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
60
Freshness
82
Sources (3)
Clean Digital
Primary
Tier A
https://cleandigital.co.uk/tools/media-spend-calculator ↗
Source Article
PPC Budget Calculator | Free Paid Media Spend & Results Tool | Clean Digital
Google Search
High intent
Capturing people already searching for what you sell
- CTR
- 6.5%
- CPC
- £3.84
- CVR
- 8.5%
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Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the…
Also cited by
AltaVista Strategic Partners
https://www.altavistasp.com/2016/11/30/epoxy-flooring-leads-google-adwords/
2026-09-29
Original Research
Clean Digital
· Original study ↗
Methodology
Benchmarks sourced from published studies.
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Search: 8.5% conversion rate. Source: Clean Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-cvr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-cvr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- conversion rate for Google Search<br><small>Source: Clean Digital (2026) · <a href="https://lighthousedata.io/data/google-search-cvr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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