B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- total ad spend growth rate for Google ads (US) (Q1 2023)
Total US Google ad spend grew 9% year-on-year in Q1 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Tinuiti
Primary
Tier B
https://www.davidhboggs.com/blog/interactive-advertising/google-q-search-ad-cpc-growth-slows-for-th-… ↗
Source Article
Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter
Clicks up 11% but CPCs down 1%, first decline since 3Q2020
In its Digital Ads Benchmark Report Q1 2023 released today, NYC-based Tinuiti - which claims to be "the largest independent performance marketing firm" - reveals its finding that Google search ad cost-per-click (CPC) growth slowed for the 7t…
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Original Research
Tinuiti
· Original study ↗
Methodology
Year-over-year change
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google ads (US): 9% total ad spend growth rate. Source: Tinuiti (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-q2023-total-ad-spend-growth
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<blockquote cite="https://lighthousedata.io/data/google-q2023-total-ad-spend-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- total ad spend growth rate for Google ads (US)<br><small>Source: Tinuiti (Q1 2023) · <a href="https://lighthousedata.io/data/google-q2023-total-ad-spend-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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