B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.5%
5.5% -- total ad spend growth rate for UK advertising market (2015)
The total UK advertising market is expected to grow by 5.5% in 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5.5%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
Strategy Analytics
Primary
Tier B
https://adtechdaily.com/2015/05/11/uk-broadcasters-must-embrace-smart-advertising-to-compete-with-di… ↗
Source Article
UK Broadcasters Must Embrace Smart Advertising to Compete with Digital Revolution - Ad Tech Daily
Digital boost sees UK ad spend rise 5.4 per cent in 2015, 60 per cent faster than in US and Western Europe
London – Digital platforms are set to account for half of all UK advertising spend this year as “second screening” through smartphones and tablets dominates shopping habits, but with £3.8bn sti…
Also cited by
insideradio.com
https://www.insideradio.com/
2026-08-18
dentsu.com
https://www.dentsu.com/
2026-08-18
lbbonline.com
https://lbbonline.com/
2026-08-18
Original Research
Strategy Analytics
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK advertising market: 5.5% total ad spend growth rate. Source: Strategy Analytics (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-total-ad-spend-growth-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-total-ad-spend-growth-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- total ad spend growth rate for UK advertising market<br><small>Source: Strategy Analytics (2015) · <a href="https://lighthousedata.io/data/uk-total-ad-spend-growth-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.