B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.1%
8.1% -- total ad spend growth rate for China (2013)
Total ad spending in China across all channels was forecast to grow 8.1% in 2013.
- Revised downward from a previous April 2013 estimate of 12%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.1%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Sources (2)
eMarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1009985 ↗
Source Article
Despite Digital Growth, Total Ad Spending Slows in China, APAC
Also cited by
statista.com
https://www.statista.com/
2026-08-22
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer's revised estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China: 8.1% total ad spend growth rate. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/total_ad_spend_growth_china_2013
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<blockquote cite="https://lighthousedata.io/data/total_ad_spend_growth_china_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.1%</strong> -- total ad spend growth rate for China<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/total_ad_spend_growth_china_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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