C
Evidence Grade C
Use with Hedging
Recent
16.15%
16.15% -- conversion rate for US Google Play (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
86
Sources (3)
The Search Agency
Primary
Tier A
https://www.mbadv.agency/google-ads/metrics-and-kpis ↗
Source Article
Smartphones, tablets take 37% of Google clicks
Smartphones, tablets take 37% of Google clicks
October 17, 2013
The Search Agency, a global online marketing firm, has released its quarterly State of Paid Search Report, which found that Q3 saw strong growth in impressions, clicks and advertiser spend across Google, Bing and Yahoo. In addition, mob…
Also cited by
2026-07-17
www.mbadv.agency
https://www.mbadv.agency/google-ads/metrics-and-kpis
2026-08-16
Original Research
The Search Agency
· Original study ↗
Methodology
AppTweak conversion benchmark feature
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
US Google Play: 16.15% conversion rate. Source: The Search Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-play-average-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-play-average-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.15%</strong> -- conversion rate for US Google Play<br><small>Source: The Search Agency (2025) · <a href="https://lighthousedata.io/data/google-play-average-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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