B
Evidence Grade B
Safe to Cite
Dated
10%
10% -- interaction rate for Fujitsu's mobile campaign (2012-12)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (4)
Fujitsu
Primary
Tier A
http://mmaglobal.com/node/21181 ↗
Source Article
Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
- Mobile campaign: 3 weeks, 2 languages, 6 countries
- Over 15 million impressions on Google Display Network, 100,0…
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Original Research
Fujitsu
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fujitsu's mobile campaign: 10% interaction rate. Source: Fujitsu (2012-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-mobile-campaign-interaction-rate
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<blockquote cite="https://lighthousedata.io/data/google-mobile-campaign-interaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- interaction rate for Fujitsu's mobile campaign<br><small>Source: Fujitsu (2012-12) · <a href="https://lighthousedata.io/data/google-mobile-campaign-interaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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