B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of consumers using google to evaluate local businesses for Google (2022)
In 2022, 87% of consumers used Google to evaluate local businesses.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stratos.agency
Primary
Tier C
https://stratos.agency/blog/human-connection-in-your-brand/ ↗
Source Article
Establishing human connection in your brand - Stratos
Whether you realise it or not, your brand has the power to inspire and spark emotion in customers. How is this done? By building a lasting human connection with your audience. Everything you do with your branding, and how you do it, contributes to this connection. But especially your brand language …
Original Research
stratos.agency
· Original study ↗
Methodology
Cited statistic on an agency blog; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 87% share of consumers using google to evaluate local businesses. Source: stratos.agency (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-local-business-evaluation-2022
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<blockquote cite="https://lighthousedata.io/data/google-local-business-evaluation-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers using google to evaluate local businesses for Google<br><small>Source: stratos.agency (2022) · <a href="https://lighthousedata.io/data/google-local-business-evaluation-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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