B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of consumers using google to evaluate local businesses for Google Search (2022)
In 2022, 87% of consumers used Google to evaluate local businesses.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/google-maps-pack ↗
Source Article
Mastering Google Maps Pack: A Guide to Local SEO Success
More than 1 billion people use Google Maps every month. This figure alone shows how crucial it is for local businesses to have a robust presence on the platform.
The Google Maps Pack has been on the Google SERPs since 2015. Despite this, only a handful of SMEs worldwide have enjoyed all its benefits…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 87% share of consumers using google to evaluate local businesses. Source: mara-solutions.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-evaluate-local-business-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-google-evaluate-local-business-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers using google to evaluate local businesses for Google Search<br><small>Source: mara-solutions.com (2022) · <a href="https://lighthousedata.io/data/consumers-google-evaluate-local-business-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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