B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of consumers using google to evaluate local businesses for US local consumers (2023)
According to a 2023 Local Consumer Review Survey by BrightLocal, 87% of consumers used Google to evaluate local businesses in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://mountainmojogroup.com/blog/increase-hardware-store-foot-traffic/ ↗
Source Article
Do You Really Need Social Media for Your Business - Mountain Mojo Group
“Marketing without data is like driving with your eyes closed.”
Still throwing money at ads that don’t work? You’re not alone. One of our local hardware store clients was doing just that. They would spend a decent chunk of their marketing budget every year and see very little in return.
That’s where…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2023 Local Consumer Review Survey, as cited by Mountain Mojo Group
Methodology documented
Segmentation
Industryseo
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US local consumers: 87% share of consumers using google to evaluate local businesses. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers using google to evaluate local businesses for US local consumers<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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