B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of consumers using google to evaluate local businesses for consumers (2024)
81% of consumers used Google to evaluate local businesses in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://nexagrowth.co.uk/blog/local-citations/ ↗
Source Article
How to Build Local Citations and Increase Your Visibility in 2026
- A local citation is any online mention of a business’s name, address, and phone number (NAP).
- Citations are a top local ranking factor and act as digital signposts for search engines and users.
- Consistent, accurate, and widespread citations build trust and help a business appear in local searc…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% share of consumers using google to evaluate local businesses. Source: BrightLocal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers using google to evaluate local businesses for consumers<br><small>Source: BrightLocal (2024) · <a href="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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