B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.46%
0.46% -- display ad click through rate for Google Display Ads (UK) (2022)
According to a 2022 UK PPC Performance Report, the average click-through rate for Google Display Ads in the UK was 0.46%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier C
https://ppcgeeks.co.uk/ppc/what-is-ctr/ ↗
Source Article
What Is CTR? Boost Your SEO & Google Ads
What Is CTR? Boost Your SEO & Google Ads — You’re probably looking at an account right now with plenty of impressions and not enough clicks. The ads are serving. Spend is moving. Reports look busy. But enquiries, sales, and qualified traffic still feel thinner than they should.
That’s usually where …
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2026-09-06
Original Research
Google
· Original study ↗
Methodology
Attributed to a '2022 UK PPC Performance Report'; original publisher not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Ads (UK): 0.46% display ad click through rate. Source: Google (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-display-ads-ctr-uk-2022
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<blockquote cite="https://lighthousedata.io/data/google-display-ads-ctr-uk-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.46%</strong> -- display ad click through rate for Google Display Ads (UK)<br><small>Source: Google (2022) · <a href="https://lighthousedata.io/data/google-display-ads-ctr-uk-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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