B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.06%
0.06% -- display ad click through rate for display ads across all formats and ad placements (2019)
The average click-through rate of display ads across all formats and ad placements is 0.06%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.06%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Sources (3)
Display Benchmarks Tool
Primary
Tier B
https://blog.clickpointsoftware.com/the-evolution-of-digital-brand-marketing-in-2022 ↗
Source Article
Good Email Click-Through Rate in 2024: How to Maximize CTR for Your Campaigns - Financesonline.com
A good click-through rate for email can range from 1% to nearly 5%, based on the industry. On average, it’s good to anticipate a click-through rate of 2.5%—although it’s better to aim for around 4% if that is achievable in your industry.
Email is still king. With so much new other options nowadays, …
Also cited by
ClickPoint Software
https://web.archive.org/web/20220630050509id_/https://blog.clickpointsoftware.co…
2026-09-10
ClickPoint Software
https://web.archive.org/web/20220123064645id_/https://blog.clickpointsoftware.co…
2026-09-11
Original Research
Display Benchmarks Tool
· Original study ↗
Methodology
Source: Display Benchmarks Tool
Methodology documented
Segmentation
Industrydisplay_advertising
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
display ads across all formats and ad placements: 0.06% display ad click through rate. Source: Display Benchmarks Tool (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-ctr-2019
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<blockquote cite="https://lighthousedata.io/data/display-ad-ctr-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.06%</strong> -- display ad click through rate for display ads across all formats and ad placements<br><small>Source: Display Benchmarks Tool (2019) · <a href="https://lighthousedata.io/data/display-ad-ctr-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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