B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.5%
0.5% -- display ad click through rate for display advertising (2023)
Display ad click-through rates are plummeting below 0.5% according to WordStream's 2023 State of Display Advertising Report.
- Source states click-through rates are plummeting below 0.5%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://martechasia.net/features/how-sea-firms-tap-into-affiliate-marketing-to-boost-business/ ↗
Source Article
How SEA firms tap into affiliate marketing to boost business | MartechAsia
In an evolving landscape, consumers are placing greater importance on recommendations and reviews when considering purchases.
In this Q&A, Antoine Gross, impact.com’s general manager for SEA and India, shares insights on the trends and the ins and outs of affiliate marketing.
1. What are the key tre…
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream's 2023 State of Display Advertising Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
display advertising: 0.5% display ad click through rate. Source: WordStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-ctr-below-0-5pct-2023
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<blockquote cite="https://lighthousedata.io/data/display-ad-ctr-below-0-5pct-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- display ad click through rate for display advertising<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/display-ad-ctr-below-0-5pct-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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