B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.06%
0.06% -- display ad click through rate for Display ads (global average, per Google) (2015)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.06%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier C
https://welcomesoftware.com/insights/how-to-calculate-content-marketing-roi/ ↗
Source Article
How to Calculate Content Marketing ROI | Welcome Software
Part 1: Build the Business Case
All marketing spend should be tied to quantifiable results the sales team and executives can understand. Knowing the costs and ROI of other marketing departments will also help benchmark your content marketing ROI program and see how to stack up in comparison.
If you’…
Also cited by
ClickPoint Software
https://web.archive.org/web/20240422225603id_/https://blog.clickpointsoftware.co…
2026-09-07
Original Research
Google
· Original study ↗
Methodology
Article attributes figure to Google but gives no date; vintage inferred from adjacent bullet in same passage citing 2015 ad-blocking data. Source crawl collected June 2021.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display ads (global average, per Google): 0.06% display ad click through rate. Source: Google (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-display-ads-average-ctr
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<blockquote cite="https://lighthousedata.io/data/google-display-ads-average-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.06%</strong> -- display ad click through rate for Display ads (global average, per Google)<br><small>Source: Google (2015) · <a href="https://lighthousedata.io/data/google-display-ads-average-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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