B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- click through rate for Google Search organic position 1 (desktop, feature-light SERP) (2026)
The median desktop organic click-through rate for position one on a feature-light Google SERP is around 39% according to 2026 data.
- Applies to feature-light SERPs; drops significantly when AI Overviews or other SERP features are present
- Stated as an approximate/median figure (around 39%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Advanced Web Ranking
Primary
Tier C
https://www.varynforge.com/blog/what-does-a-serp-mean ↗
Source Article
SERP Meaning: What a Search Engine Results Page Is
SERP Meaning Explained: What a Search Engine Results Page Is in 2026
A SERP is the page Google returns for a query, but in 2026 it is an answer engine. Learn what SERPs mean, their elements, and how to measure them.
A SERP is the page Google or another search engine shows you after you type a query.…
Also cited by
websitedesign.digital
https://websitedesign.digital/strategies-to-boost-organic-traffic/
2026-09-29
Original Research
Advanced Web Ranking
· Original study ↗
Methodology
Advanced Web Ranking 2026 CTR study, median desktop CTR for position one on feature-light SERP
Methodology documented
Segmentation
Industryseo
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google Search organic position 1 (desktop, feature-light SERP): 39% click through rate. Source: Advanced Web Ranking (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-desktop-ctr-position-one-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-desktop-ctr-position-one-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate for Google Search organic position 1 (desktop, feature-light SERP)<br><small>Source: Advanced Web Ranking (2026) · <a href="https://lighthousedata.io/data/google-desktop-ctr-position-one-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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